NATUREZWAY and Kathy Ireland: Champions of Change

Los Angeles, CA | September 28, 2020 - Sustainability is a lifestyle that impacts our planet and shapes our communities, changing the way we live now in order to protect the earth’s resources for the future. Consumers are becoming more aware of their responsibility to choose sustainable living. This shifting social consciousness has triggered a metamorphosis in home products, fueling a trend toward cleaner, greener living. As champions of change, companies have also evolved significantly in the last decade: adjusting manufacturing practices and standards while forging new corporate partnerships to advance environmental progress.

NATUREZWAY--an up-and-coming brand offering superior, eco-friendly products for the last four years--has partnered with powerhouse brand kathy ireland Worldwide to develop a line of non-toxic homeware products. Together, they will utilize sustainable manufacturing practices to produce ‘tree free” compostable home entertaining and cleaning products, in keeping with kathy ireland Worldwide’s commitment to the environment. Mindfully crafted,  kathy ireland ECO-CLEAN BY NATUREZWAY will be made from bamboo and other renewable materials, featuring a new, high-quality sustainable packaging. Not recycled paper, but a sustainable eco poly packaging that will complement the new collection as it debuts across the country this fall. This affordable range of premium items will initially include compostable cups and waste bags, bamboo/sugarcane plates, and bamboo paper towels, napkins and floor wipes—all coming to a store near you this October. The new collection, kathy ireland ECO-CLEAN BY NATUREZWAY is chemical-free, designed to be kid and pet-friendly, and never tested on animals.

A firm believer in giving back, Kathy Ireland, Chair, CEO and Chief Designer of kiWW, has adopted a progressive Millennium Development Goals Strategy. It strives to eradicate extreme poverty and hunger, achieve universal education, promote gender equality and empower women, reduce child mortality, improve maternal health, combat disease, ensure environmental sustainability, build global partnerships for development, bring opportunities for financial stability, and to stop human trafficking. “This partnership with NATUREZWAY--making available to our customers all-natural, environmentally-friendly cleaning products--helps us to continue to fulfill our goals of ensuring environmental sustainability,” says Ms. Ireland, who was named one of the 19 Most Influential Women in licensing by License Global magazine.


Kathy Ireland, Chair, CEO and Chief Designer of kiWW®

“NATUREZWAY is truly honored to be chosen to partner with a brand as globally respected as kathy i reland Worldwide. To have such a collaborative association will mark a milestone in the evolution and diversification of the NATUREZWAY brand as an innovative visionary in the eco-friendly products industry. Additionally, as we continue to take the products we offer our customers to the next level, we are very excited to introduce our new compostable packaging.  [It’s] an environmentally friendly product with a premium level of packaging for our customers,” remarks Sean Solouki, founder and CEO of NATUREZWAY, Inc. Solouki established the company as an outgrowth of his passion and drive to make a big impact on the environment through the popularization of compostable and biodegradable products.


Sean Solouki, founder and CEO of NATUREZWAY, Inc.

The key renewable resource which allows NATUREZWAY to provide this level of quality is bamboo. Bamboo is not a tree but a fast-growing grass that can grow a meter a day. When cultivated responsibly, this rapid growth allows some species to reach maturity in only three years. Manufacturing with bamboo preserves thousands upon thousands of conventional trees worldwide--forests that could take a century to grow back after logging. Mature bamboo can be harvested annually, and because it’s a grass, bamboo stumps sprout new growth, eliminating the need to replant. It is estimated that 25,000 acres of bamboo can provide 1,000,000 tons of raw fiber per year. NATUREZWAY carries an FSC Certification, a gold standard that guarantees that their bamboo supply is responsibly managed and harvested using environmentally conscious practices.


 Based in Los Angeles, California, NATUREZWAY produces a diverse line of high quality, plant-based cleaning products for home and pets. Founded by Sean Solouki, the company has spent the last four years establishing itself as a sustainable source for eco-friendly consumer products, outperforming much of its competition. Created to protect the planet, its innovative product development and tree-free (bamboo) products have made it a leading brand in the industry. (

NATUREZWAY products can be found at leading nationwide retailers such as, Bed Bath & Beyond, Albertsons, Safeway, Shaw’s, Whole Foods, Lowes, Costco and many more. NATUREZWAY products are gaining popularity for their commitment to sustainable products that provide the customer with reduced waste and an EZ way to clean green.

About kiWW®

kiWW® is recognized by License Global Magazine as one of the most powerful brands in the world, and Kathy Ireland herself is considered one of the 19 most influential women in licensing. Fairchild Publications credits Kathy Ireland as one of 50 most influential people in fashion, while Furniture Today calls her a leader in the furniture industry, impacting design and functionality for the home. She graced the cover of Forbes Magazine in 2012 and 2016, thanks to the prodigious retail performance of kiWW® and its billions of dollars in gross retail sales.

Passionate about giving back to the greater community, Kathy and kiWW® support many non-profit organizations, such as YWCA Greater Los Angeles (where she serves as an Ambassador), Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF and St. Jude Children’s Research Hospital. Ireland has also worked diligently as an Ambassador for the Elizabeth Taylor AIDS Foundation.