Meet The Founder

My family has been in the homewares brand and product business for more than 30 years, and my brother and I are immensely proud to have followed in our late father’s footsteps. Carrying on the family business as he had envisioned, we have been led by the traditions he instilled in us both. Around 2015, I started looking for ways to carve out my own path as an extension of the family business. The goal was to produce something my customers would find meaningful, to create products that enhance people's lives and the wellness of our planet. As I studied the burgeoning eco-friendly products sector, the versatility and durability of bamboo became my passion. The need for household products that are natural and non-toxic inspired the creation of NATUREZWAY. I left my partnership with my lovely brother in order to make a difference as a business owner and CEO, and in 2016, NATUREZWAY launched the first set of our "hero products." It has been a thrill to see our products take off in retail chains and grocery stores across the world. Waking up every morning, I am driven and inspired to create products that help people, respect the planet and showcase the importance of living a green lifestyle. NATUREZWAY is the future of home cleaning and home care. It’s an investment in a better, less toxic future for you, your family and our planet. This is our passion, and we hope you become a passionate part of our NATRUREZWAY community.


Sean Solouki, CEO